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Redefining Network Marketing: Challenging the Misconceptions and Embracing the Possibilities

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Network marketing, also known as multi-level marketing (MLM), is a popular business model that has been around for decades. However, despite its popularity, there are still many myths and concerns surrounding this industry. In this article, we will debunk some of the most common myths and concerns about network marketing.

We have included a conversational style video within this article below, continue to read below or watch the video here:

Myth #1: Network marketing is a pyramid scheme

One of the most common concerns about network marketing is that it is a pyramid scheme. However, this is simply not true. Pyramid schemes are illegal and involve making money by recruiting new members into the scheme, rather than by selling a product or service. In contrast, network marketing is a legitimate business model that involves selling a product or service and building a team of brand partners to help sell that product or service. In Australia it is recognised as a reputable way to do business by the Direct Selling Association (DSA), which was established over 50 years ago. DSA represents and supports around 50 organisations that manufacture and distribute goods and services sold directly to consumers. Young Living is recognised and endorsed by DSA.

“Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales because the critical element in buying is trust.” – Brian Tracy

 

Myth #2: Network marketing is only for people who are good at sales

Another common myth about network marketing is that it is only for people who are good at sales. While having sales skills can certainly be helpful, it is not a requirement for success in this industry. In fact, many successful network marketers are people who are simply passionate about the product or service they are selling and enjoy sharing it with others. People buy from them because they know, like, and trust them.

 

Myth #3: Network marketing is a get-rich-quick scheme

Many people are attracted to network marketing because of the potential to earn a significant income. However, it is important to recognize that success in this industry requires hard work, dedication, and a willingness to learn and grow. While some people may see success quickly, it is more common for it to take months or even years to build a successful network marketing business. Many of those that appear to find success quickly have in fact spent years cultivating and developing their business and leadership skills, as well as their reach and influence.

“Network marketing is really the greatest source of grass-roots capitalism, because it teaches people how to take a small bit of capital, that is discretionary time and money, and build it into a large asset.” – Stephen Covey

 

Myth #4: Network marketing products are overpriced

Another concern that people have about network marketing is that the products are overpriced. However, this is not necessarily true. While some network marketing products may be more expensive than similar looking products on the market, this is often because they are of unmatched quality and in Young Living’s case, the potency and effectiveness of the products. Which means they appear more expensive upfront, but you are actually saving tons of money because of how much mileage you can get out of the products. Specific to health and wellness products and in particular Young Living, you’ll notice over time that you’ll save so much more living a philosophy of proactive health care instead of reactive health care. Something you can’t put a price on.

Here’s another interesting fact you should know. Every business has a marketing budget to cover for print, media, social media, and shelf space in brick and mortar stores. In 2020, a well known cosmetics brand spent 10.4 billion dollars worldwide (2.3 billion in the US alone) on advertising. Network marketing companies choose to spend those dollars differently. For Young Living, it is funnelled back into acquiring and improving farming and distillation processes, as well as paying people who passionately share about the products. You are supporting real people, real families that have real life bills and aspirations for their families.

 

Myth #5: Network marketing is a scam

Perhaps the biggest concern that people have about network marketing is that it is a scam. However, this is simply not true. While I’m sure there have certainly been cases of unethical or illegal practices within the industry, the vast majority of network marketing companies are legitimate businesses that offer high-quality products or services.

The Direct Selling Association reports that in 2015, the direct sales industry generated $36.12 billion in retail sales in the United States alone, with over 20 million people involved in direct sales. This indicates that network marketing does work, and the key to success or failure is determined by the effort you put into your business.

At Young Living, instead of spending millions on advertisements, they allocate millions to their brand partners. The business model is incredibly smart and empowers thousands of families by giving them the freedom to take control of their financial well-being.

Millions of individuals are simply consumers and transfer their buying to enjoy low-tox clean living. The 10% that decide to make a business out of it have made a world of difference for their families because on top of prioritizing their family’s health, they also achieve their financial goals, whilst also making a difference to thousands of other families because they share the products and the clean living lifestyle.

 

Myth #6: You have to spend a ton of money to get started in the business

While it’s true that some network marketing companies require a large upfront investment, many have low start-up costs. In fact, some companies allow you to get started for as little as a few hundred dollars or even less. Additionally, many successful network marketers have found creative ways to promote their business without spending a lot of money, such as leveraging social media, networking events, and free marketing tools. So, while there may be some initial costs involved as with any business start up, it’s not necessary to break the bank to get started in network marketing. With Young Living, your start-up cost is the cost of your starter bundle, which costs anywhere between $70-$280 and that gets you pure, pristine products to use on yourself and your family. You definitely don’t have to take out a loan from your bank, like most business start ups have to.

“Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.” – Robert Kiyosaki

In conclusion, network marketing is a legitimate and viable business model that can offer significant opportunities for those who are willing to learn, grow and put in the work. By debunking these common myths and concerns, we hope to help more people understand the true potential of network marketing and the many benefits it can offer. If you are interested in exploring Young Living as a business opportunity, we encourage you to do your research and reach out to us if you have further questions.

 

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Audrey Li

Aromatherapist

Audrey is an experienced mother, aromatherapist, and coach with a deep connection to nature. She is passionate about advancing the understanding of aromatherapy and unlocking the full potential of essential oils

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Tumai Meroiti

Breathwork Facilitator

Tumai is an experienced Breathwork Facilitator and Business Coach. His goals include speaking on 100 stages around the world, creating an essential oils encyclopaedia, and developing a leadership program for therapists new to the business

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